When the Team Pulls the Same Plow

Have you ever tried to push a tractor that’s turned off? That’s what it feels like when a team isn’t aligned. Everyone pulls in a different direction, and no one moves forward.

Before talking about innovation, you need to take care of the roots: mission, vision, and values. They are the fertile soil where strong ideas grow. In agriculture, this applies from the lab to the field. If the company’s mission is to produce sustainable solutions, but the sales team focuses only on volume, something is out of balance.

Team building isn’t just a Friday barbecue. It’s aligning purpose, expectations, and energy. It’s making sure everyone knows why the project exists and what they are building together.

Take action: Reinforce the purpose in every meeting. Show how each person’s work connects to the final result. And remember: innovation only flourishes in firm ground. First, align the team. Then, accelerate.