Market Fit, Test, Learn, and Pivot

Imagine you’re training to ride a bull in Barretos. Before stepping into the arena, you need to know if you’re ready: do you have balance? Strength? Can you stay on for 8 seconds? In agribusiness and in business, it works the same way — you must figure out whether your product or technology truly fits what the farmer needs. That’s what we call measuring market fit.

“Market fit” simply means checking whether your solution makes sense to the customer. In agriculture, this means using solid agronomic data — reliable information from field trials, soil analyses, and yield measured in bags per hectare. These data points reveal whether the idea works in practice, not just on paper.

Then comes the fun part: testing, learning, and pivoting. Testing means taking your idea to the field. Learning means listening to what worked and what didn’t. Pivoting means changing direction quickly when something isn’t working — like a rider adjusting their posture on the bull to avoid falling off.

When you listen, measure, and adjust, your product gains strength, trust, and relevance.

👉 Lesson of the day: before trying to win the market arena, make sure your product is firmly rooted in the customer’s needs.