Who Are the Key Influencers?

Imagine you discover an amazing new toy. Before everyone wants to play with it, someone needs to try it, like it, and tell their friends. Those special “someones” are the key influencers — people with a strong voice who others listen to and trust.

In agriculture, it works the same way. It might be that grower everyone in the region admires, the researcher who publishes reliable results, or the consultant who visits dozens of farms. When they test a new pesticide, bioinput, or piece of equipment and say, “this really works,” other farmers pay attention and start trying it too.

That’s how sales takeoff happens — the moment when sales stop being slow and suddenly accelerate, almost like an airplane lifting off the runway. But this takeoff only happens because key influencers paved the way, showing confidence and reducing the fear of taking risks.

So, if you want to launch something new in the agricultural market, don’t try to convince everyone at once. First, find these key influencers, give them solid proof, and let them spread the news. It’s like lighting the first spark before a bonfire — they’re the ones who make the flame catch.